15 years Contraload


I cannot believe it has been 15 years since the day we signed the official Contraload business plan and started our quest for the first customers, arranging the first transports, creating our tracing system and even spending weekends washing our first pallets, drums and containers.

People regularly ask me whether or not I expected, 15 years down the road, to be running a profitable Pan-European pooling company, 150 FTE strong, 45 Million Euro revenue, 20% growth, with great service and high customer satisfaction levels…  I can only say: “That was the plan”…

But… achieving almost exactly what we wrote and targeted 15 years ago has not been a simple and straight forward exercise.  We arrived at this point thanks to a cocktail of determination, luck, positive partnerships with suppliers, banks and shareholders as well as being naïve enough as persons to keep our heads down, doing the work and not seeing the potential risks that were certainly on our path from time to time.  In the end it is about making more good choices than bad ones and creating a great team around you.  Everyday it’s all about one core promise that we have on our wall at Contraload: “Get it done”

It has been a humbling and rewarding experience to work with a range of customers and great people in many different countries across Europe and beyond, all contacts that have been brave enough to put their trust in our good intentions, believing that pooling is the way forward in a sharing economy where sustainability and re-use of packaging and raw materials becomes ever more important.

I want to genuinely thank all the people that have contributed to our success story as well as the ones that have attempted to make our journey more difficult.  I respect competition and people with a different vision, we have learned from all of you.

It almost sounds like a goodbye speech 🙂 … but I can assure you it is not.  It took 15 years to get to this point and it feels like we have created a new and shiny platform from which we can launch ourselves even higher and further than before.

So… what’s next I hear you thinking?

We have a plan … 🙂

I can promise we will keep up our excellent service levels, bring more change and even disruptions in our markets, sometimes with trial and error, and with a bit of luck and determination, we will achieve our next set of ambitious targets.

Stay connected to us and find out more about our plans over the next weeks and months!

Thank you all from the heart,


Jesse Sels

Jesse Sels

Managing Director Contraload Group

“What can I do to get it done?”
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